RFID is a super hot topic right now. The potential market is huge. Many chip makers, including Texas Instruments, Intel, AMD, Motorola, etc., are convinced that RFID will become the most prevalent “electronic-based intelligence” technology of the 21st century. RFID will link machines, goods and people, helping companies gauge consumer preferences. RFID has raised a lot of concerns about compromising consumer privacy. Some people even set up a website to raise the public’s awareness on this topic. There is a also new book “Spychips: How Major Corporations and Government Plan to Track Your Every Move with RFID” by Katherine Albrecht and Liz McIntyre that was recently published by Nelson Current.